
Tacala’s Executive Team brings over 75 years experience with the food industry and the Taco Bell brand. Tacala’s Executive Team brings over 75 years experience with the food industry and the Taco Bell brand. This team works closely with President and CEO Don Ghareeb and is responsible for setting the long term strategic direction for the company and establishing goals for the Annual Operating Plan.

John Figert joined Tacala in 1989, after having worked for Taco Bell Corp., and opened Tacala's first restaurant. John rose through a series of operations and development positions with the company, becoming VP Operations in 1998. John transitioned to VP Development so that Tacala could pursue more aggressive growth in its dominant markets.

Tom Mathis joined Tacala in 1994 and has a diverse history in the restaurant industry. Tom has served in executive roles in operations, distribution, facilities and development over the course of his career. Currently, Tom is responsible for maintaining all facilities and equipment. He is also directly involved in all new restaurant construction, remodels, and other major restaurant upgrades for Tacala.

Elizabeth Ghareeb joined Tacala in 1997 as primary liaison between Taco Bell Corp, A&E and Tacala Development. She was promoted to Director in 1998. Elizabeth served as a member of Taco Bell Chef’s Council in 1999 working with Taco Bell product development and key franchisees on food innovation. She also serves at Account Director for Freedom Advertising and is responsible for maximizing media investments and providing on-going sales and competitive analysis.

Marjorie is a ten-year Taco Bell Corp. veteran and joined Tacala in 2000. She had diverse experience with Taco Bell in a number of executive marketing positions in media services, program development, and field marketing. Since joining Tacala, Marjorie has been a driving force in Late Night sales growth and maximizing Tacala's local media buys through innovative scheduling, promotions, and added-value opportunities.

Joey Pierson was formerly a senior manager at Ernst & Young, one of the "Big Four" accounting firms. Joey was at Ernst & Young almost fifteen years working in both the assurance & advisory business services and the tax practices. He joined Tacala in 2001 and oversees Finance and Human Resources. Joey has been instrumental in process improvement and development financing with the company.