Tacala’s Executive Team brings over 75 years experience with the food industry and the Taco Bell brand. Tacala’s Executive Team brings over 75 years experience with the food industry and the Taco Bell brand. This team works closely with President and CEO Don Ghareeb and is responsible for setting the long term strategic direction for the company and establishing goals for the Annual Operating Plan.
Michael Border joined Tacala as Vice President of Operations in 2008 with more than 20 years of Taco Bell Corp. experience, most recently as a Region leader, responsible for over 500 Taco Bell restaurants in the Rocky-Desert region. In this capacity Michael was responsible for executing the Bold vision, driving operations excellence and developing talent across both company and franchise units. Michael served in a number of roles in his distinguished 20 year career with Taco Bell, including Franchise Business Coach and Director of Operations Excellence at the RSC, where he played an integral role in writing and developing the CER process.
Elizabeth Ghareeb joined Tacala in 1997 as primary liaison between Taco Bell Corp, A&E and Tacala Development. She was promoted to Director in 1998. Elizabeth served as a member of Taco Bell Chef’s Council in 1999 working with Taco Bell product development and key franchisees on food innovation. She also serves at Account Director for Freedom Advertising and is responsible for maximizing media investments and providing on-going sales and competitive analysis.
Tim Morrison joined Tacala as Chief Operations Officer in September of 2008. Tim has over 20 years experience with Taco Bell Operations, beginning in 1986 as a District Manager and developing into many strategic leadership roles such as Franchise Business Manager, Director of Business Development, CHAMPS and CER Brand Leader, Region Leader, Head Coach and ultimately as National Business Leader. Tim is no stranger to Tacala as he has supported the company as a Taco Bell Corp. representative since Tacala’s inception in 1989.
Marjorie is a ten-year Taco Bell Corp. veteran and joined Tacala in 2000. She had diverse experience with Taco Bell in a number of executive marketing positions in media services, program development, and field marketing. Since joining Tacala, Marjorie has been a driving force in Late Night sales growth and maximizing Tacala's local media buys through innovative scheduling, promotions, and added-value opportunities.
Joey Pierson was formerly a senior manager at Ernst & Young, one of the "Big Four" accounting firms. Joey was at Ernst & Young almost fifteen years working in both the assurance & advisory business services and the tax practices. He joined Tacala in 2001 and oversees Finance and Human Resources. Joey has been instrumental in process improvement and development financing with the company.